Category Archives: News

Bufori Takes Center Stage at Malaysia Autoshow 2023

May 8th 2023 – Bufori Motor Car Company (M) Sdn Bhd, the celebrated Malaysian handmade luxury car manufacturer, stole the spotlight with its exquisite craftsmanship and innovation at the Malaysia Autoshow 2023 held from May 4th to May 7th.

Known for its commitment to producing handcrafted automotive masterpieces, Bufori captivated visitors and enthusiasts alike with a display of opulent vehicles. The Malaysia Autoshow served as an ideal platform for Bufori to showcase its latest models, seamlessly blending traditional craftsmanship with cutting-edge technology.

A standout moment was the showcasing of the Bufori Geneva Luxury Saloon, a testament to the brand’s dedication to pushing the boundaries of luxury automotive design. This vehicle seamlessly melds elegance, performance, and innovation, solidifying Bufori’s position as an innovator in the luxury car market.

Attendees at the Bufori booth experienced firsthand the meticulous craftsmanship invested in each vehicle. From hand-stitched leather interiors to custom-designed features, Bufori’s attention to detail exemplifies its unwavering commitment to delivering a truly bespoke driving experience.

Gerry Khouri, Bufori’s Founder and Managing Director, expressed his excitement about the positive reception from the audience. “Participating in the Malaysia Autoshow is a thrilling experience for us. It allows us to connect with our audience, showcase our passion for craftsmanship, and unveil our latest innovations.”

Felix Haller, Bufori’s General Manager, added, “Bufori’s presence at the Malaysia Autoshow reaffirms our commitment to engaging with the automotive community. It underscores our dedication to pushing the boundaries of luxury and craftsmanship in the industry.”

Throughout the Malaysia Autoshow, Bufori’s team of experts engaged with attendees, sharing insights into the brand’s heritage, design philosophy, and future plans. The enthusiastic response from visitors reaffirmed Bufori’s status as a beloved and respected name in the automotive world.

Bufori’s participation in the Malaysia Autoshow not only showcased its exceptional vehicles but also highlighted the brand’s commitment to engaging with enthusiasts and pushing the boundaries of luxury and craftsmanship.

Bufori Announces Exciting Partnership with MSF Race Series

March 5th, 2023 — Bufori, the Malaysian handmade luxury car manufacturer, is set to make a thrilling entry into the domestic motorsports scene as it partners with the Malaysian Speed Festival (MSF) for the 2023 racing season. The collaboration will see Bufori play a crucial role in ensuring the safety and well-being of participants by providing the Bufori CS prototype as the official safety car and the Bufori Geneva Luxury Saloon as the designated medical car for six action-packed race weekends.

Gerry Khouri, Founder & Managing Director of Bufori, expressed his enthusiasm for this groundbreaking venture, stating, “At Bufori, we are passionate about pushing boundaries and embracing new challenges. Partnering with MSF allows us to bring the elegance and performance of Bufori cars to the heart of the Malaysian racing community. It is a testament to our commitment to innovation and the pursuit of excellence in every endeavor.”

The Bufori CS prototype, with its cutting-edge design and advanced safety features, will lead the pack as the official safety car, ensuring a swift and secure response in case of any on-track incidents. This collaboration underscores Bufori’s dedication to not only crafting luxurious vehicles but also contributing to the broader automotive landscape.

Felix Haller, General Manager of Bufori, highlighted the significance of safety in motorsports and Bufori’s role in ensuring it. He remarked, “Safety is paramount in any racing event, and Bufori is proud to provide our top-of-the-line vehicles to serve as the safety and medical cars for the MSF Race Series. The Bufori Geneva Luxury Saloon, equipped with state-of-the-art technology, reflects our commitment to the well-being of the racing community.”

Bufori’s participation in the MSF Race Series marks a strategic move to showcase the brand’s capabilities beyond the realm of luxury cars. This collaboration not only aligns with Bufori’s values but also contributes to the overall excitement and safety of the Malaysian motorsports scene.

As Bufori takes center stage in the upcoming MSF Race Series, the brand continues to exemplify excellence, combining luxury with performance in every stride.

About MSF

MSF (Malaysia Speed Festival) is a local MAM/FIA-sanctioned racing championship which aims to promote grass roots as well as the general motorsport scene in Malaysia. MSF which started in 2010, was known as SNF (Saturday Night Fever) in the past and today, MSF is the biggest local motorsport event in the country with over 270 cars and bikes, and over 300 drivers and riders.

The sanctioned racing series covers MSF SuperTurismo (saloon racing series with over 10 categories) as well as MSF Superbikes (superbike racing series two 2 categories). Apart from these, MSF also features MSF Touge. Other activities include car shows, track days and more!

BUFORI seeks worldwide craftsmen for worldwide demand

Growing sales require higher productivity

July 18th 2012 – BUFORI Motor Car Company (M) Sdn Bhd is turning towards the global job market to satisfy the need for qualified staff in view of growing global sales. The expansion towards dynamic global markets resulted in rising sales. To increase the productivity in the Kepong factory, Bufori has intensely searched the Malaysian job market to find qualified tradesmen. The Company has however been unable to recruit suitably qualified tradesmen to work on the production of the cars.  Continue reading

BUFORI meets fashion

June 27th 2012  – Bufori and rising local fashion label Variante are strengthening their co-operation. During the launch of Variante’s “Romantic Rendezvous” collection at Carcosa Seri Negara today, Bufori showcased several of their contemporary classic styled luxury cars. The fashion show featured Variante’s latest designs and was attended by VIP guests and media.
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BUFORI launches Geneva in China

First showcase in Asia

April 23th 2012 – Bufori has launched the Bufori Geneva today for the Chinese market. The car was presented to the media during a press conference at the Beijing International Motor Show, one of the biggest in the industry with around 800,000 visitors expected. The event also marks the first official appearance of the Bufori Geneva in Asia.

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BUFORI to present YTL’s Geneva at Beijing Motor Show

Showroom opened in Shanghai

April 9th 2012 – BUFORI Motor Car Company (M) Sdn Bhd will present its sumptuous Luxury Saloon, the Bufori Geneva, at the Beijing International Motor Show from 23rd of April to 2nd of May

The car will be officially presented for the first time in Asia, at a press conference at on April 23rd 14:00pm CST – The show attracts around 800,000 visitors each year and is one of the biggest in the world.

The BUFORI MKVI Geneva, which was first launched as at the Geneva Motor Show in March 2010, combines cutting-edge technology with a beautifully proportioned body that exudes presence and style. Positioned in the ultra-luxury saloon segment, the BUFORI Geneva is powered by a high-performance 6.4Lt engine. Electrically closing rear-hinged coach doors and a luxurious interior guarantee ultimate comfort and well-being.

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BUFORI opens showroom in Shanghai

Grand opening ceremony with celebrities and media


March 6th 2012 – Bufori has opened a flagship showroom in the centre of Shanghai, in the fashionable Xintiandi district. The state-of-the-art facility was unveiled by Mr. Anthony Khouri, Chairman of Bufori Motor Car Company (M) Sdn Bhd and Ms. Jenny Wang, General Manager of Jioachen Bufori (Shanghai) Motor Sales Co., Ltd, at a grand opening on Saturday, March 3rd.

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BUFORI launched in Shanghai

First contemporary-classic car available in China

October 27th 2011 – BUFORI Motor Car Company (M) Sdn Bhd successfully launched the BUFORI China distributorship at the Shanghai Top Marques Luxury show, where Managing Director Gerry Khouri and Chinese Superstar Liu Xiaoqing jointly unveiled a handmade BUFORI La Joya in front of the media and VIP’s.

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