BUFORI to present YTL’s Geneva at Beijing Motor Show

April 9th 2012 – BUFORI Motor Car Company (M) Sdn Bhd will present its sumptuous Luxury Saloon, the Bufori Geneva, at the Beijing International Motor Show from 23rd of April to 2nd of May

The car will be officially presented for the first time in Asia, at a press conference at on April 23rd 14:00pm CST – The show attracts around 800,000 visitors each year and is one of the biggest in the world.

The BUFORI MKVI Geneva, which was first launched as at the Geneva Motor Show in March 2010, combines cutting-edge technology with a beautifully proportioned body that exudes presence and style. Positioned in the ultra-luxury saloon segment, the BUFORI Geneva is powered by a high-performance 6.4Lt engine. Electrically closing rear-hinged coach doors and a luxurious interior guarantee ultimate comfort and well-being.

img

The BUFORI MKVI Geneva, which was first launched as at the Geneva Motor Show in March 2010, combines cutting-edge technology with a beautifully proportioned body that exudes presence and style. Positioned in the ultra-luxury saloon segment, the BUFORI Geneva is powered by a high-performance 6.4Lt engine. Electrically closing rear-hinged coach doors and a luxurious interior guarantee ultimate comfort and well-being.

Anthony Khouri, Chairman and Co-Founder of BUFORI, said: “We are very excited to launch the Bufori Geneva in China today and particularly proud to showcase Tan Sri Yeoh Tiong Lay’s personal car. The car is a perfect demonstration of the customisation possibilities at Bufori, featuring a Chinese tea set with instant boiling water at the press of a button.”

“We are pleased to offer with the Bufori Geneva a fantastic addition to our model line-up in China. The Beijing motor show is the ideal stage for the launch and we are looking forward to present the car to our distinguished guests” adds Ms. Jenny Wang, General Manager of Jiaochen Bufori (Shanghai) Motor Sales Co., Ltd.

Gerry Khouri, Managing Director and Co-Founder of BUFORI, commented: “The Bufori Geneva represents a genuine alternative to the luxury saloon segment. We have created a car for discerning individuals who are passionate about cars but do not wish to identify themselves with a bland mass-produced luxury vehicle. We anticipate a lot of special requests from sophisticated Chinese customers and our team will do their best to fulfil their expectations.”

State-of-the-Art Showroom

The participation at the Beijing Motor Show is a milestone in addition to the recent opening of a flagship showroom in the fashionable Xintiandi district, in Shanghai,. The state-of-the-art facility was unveiled by Mr. Anthony Khouri, Chairman of Bufori Motor Car Company (M) Sdn Bhd and Ms. Jenny Wang, General Manager of Jiaochen Bufori (Shanghai) Motor Sales Co., Ltd, with a ceremonious grand opening on Saturday, March 3rd, 2012.
The grand opening was attended by customers, the media, numerous VIP guests and celebrities such as Olympic gold medal winner Hu Jia and movie star Gao ShuGuang amongst many other.

The 300 square metre showroom provides space for three handmade Bufori cars, a coffee bar and a customisation studio, where a customer will be taken on an experiential journey engaging all their senses.

Located in the trendy Xintiandi district, the showroom is the first to carry the new corporate identity of Bufori and offers a warm and comforting welcome to potential BUFORI owners.

Further expansion after Beijing Motor Show

Following the participation at the Beijing Motor Show, Bufori is planning to set-up additional dealerships throughout China, with showrooms to be established in Beijing, Chengdu and Shenzhen.

“The Beijing Motor Show marks another milestone in our China strategy and allows us to present our unique luxury cars to potential customers” added Felix Haller, General Manager of BUFORI Motor Car Company.