Kuala Lumpur, 8 November 2011 – Luxury automobile manufacturer Bufori is delighted to announce an exciting partnership with Blue Mountains, Lithgow & Oberon Tourism in Australia, offering one lucky visitor the opportunity to win an exclusive Bufori MKIII La Joya sports car.
The unprecedented promotion will run until 30 April 2012, giving visitors to Australia’s spectacular Blue Mountains region the chance to receive tickets for a prize draw in which the grand prize is a handcrafted Bufori MKIII La Joya.
Located approximately 90 minutes west of Sydney, the Blue Mountains are among Australia’s most celebrated tourism destinations, renowned for their dramatic landscapes, spectacular valleys, ancient forests and charming mountain villages. The region forms part of the World Heritage-listed Greater Blue Mountains Area and attracts visitors from Australia and around the world.
The promotion brings together two distinctive names, combining the natural beauty and tourism appeal of the Blue Mountains with the timeless elegance and individuality of a handcrafted Bufori automobile.
The Bufori MKIII La Joya
The Bufori MKIII La Joya, whose name means “The Jewel” in Spanish, is a distinctive two-seater luxury coupé inspired by the graceful automobiles of the 1930s. Combining contemporary-classic styling with modern engineering and technology, the La Joya embodies Bufori’s philosophy of creating exclusive motor cars with exceptional attention to detail.
Each vehicle is individually handcrafted at Bufori’s manufacturing facility in Kuala Lumpur, Malaysia, using advanced composite materials, luxurious leather upholstery and traditional coachbuilding techniques. The result is an automobile that offers a highly individual alternative to conventional mass-produced luxury and sports cars.
The partnership holds particular significance for Bufori, which was founded in Sydney, Australia, in 1986 by brothers Gerry, Anthony and George Khouri before subsequently establishing its manufacturing operations in Malaysia.
Despite its international growth, Bufori has maintained close ties with its Australian heritage, regularly participating in major automotive exhibitions and promotional activities throughout the country.
Gerry Khouri, Founder and Managing Director of Bufori, commented:
“Australia will always have a special place in Bufori’s history, and we are delighted to be involved in this exciting promotion with Blue Mountains, Lithgow & Oberon Tourism.
The Blue Mountains are one of Australia’s most beautiful destinations, and we believe the opportunity to win a handcrafted La Joya will add something truly special to the experience of visiting the region.
Our automobiles have always been about individuality and creating something extraordinary. We are very pleased that this promotion will give one lucky person the opportunity to own a Bufori and experience what makes our cars so unique.”
The campaign is designed to encourage visitors to explore the Blue Mountains, Lithgow and Oberon region while offering an exceptional incentive to discover its attractions, accommodation, activities and local businesses.
For Bufori, the collaboration also provides an opportunity to introduce the marque to a wider Australian audience and strengthen awareness of its exclusive handcrafted automobiles.
Visitors to the region will have the opportunity to obtain tickets for the prize draw through the promotional programme, subject to the applicable terms and conditions.
The promotion runs until 30 April 2012. For further information on how to receive a ticket and participate in the draw, visitors are invited to visit www.visitbluemountains.com.au.
