Kuala Lumpur, 12 April 2003 – Malaysian luxury automobile manufacturer Bufori has air freighted two examples of its all-new Bufori MKIII La Joya to New York, ahead of the model’s global debut at the prestigious New York International Auto Show, opening to the public on 18 April 2003.
The two handcrafted automobiles, one finished in Blue Sapphire and the other in an elegant combination of Platinum and Ruby, departed Malaysia following final preparations at Bufori’s manufacturing facility in Kuala Lumpur. Their journey marks an important milestone for the independent car manufacturer as it prepares to introduce its latest creation to the international automotive community.
Bufori MKIII La Joya on the tarmac at Kuala Lumpur International Airport
The Bufori MkIII La Joya represents a new chapter in the company’s history. Combining timeless styling inspired by the golden age of motoring with modern engineering, technology and luxurious appointments, the two-seater coupé embodies Bufori’s philosophy of creating distinctive automobiles with exceptional attention to detail.
Named La Joya, meaning “The Jewel” in Spanish, the new model reflects the company’s commitment to traditional craftsmanship, individuality and exclusivity. Each vehicle is meticulously handcrafted, with an emphasis on quality, refined finishes and personalisation.
Gerry Khouri, Founder and Managing Director of Bufori, commented:
“Today is a very proud moment for everyone at Bufori. The MkIII La Joya represents years of dedication, hard work and craftsmanship by our team. To see these two beautiful cars leave our factory in Malaysia, destined for one of the world’s most important motor shows, is an achievement we can all celebrate.
We have always believed that a small, independent manufacturer can create automobiles that are truly special. With the La Joya, we want to demonstrate to the world that Malaysia is capable of producing handcrafted luxury motor cars of international standing. We are very excited to introduce our latest creation in New York.”
The decision to unveil the MKIII La Joya in New York underscores Bufori’s international ambitions and its confidence in the appeal of individually handcrafted automobiles to discerning customers worldwide.
Bufori MKIII La Joya about to be air freighted to New York
The two vehicles will be presented at the New York International Auto Show, held at the Jacob K. Javits Convention Center from 18 to 27 April 2003, with international media previews taking place on 16 and 17 April.
For Bufori and its dedicated team of craftsmen, the occasion represents far more than the introduction of a new model. It is a celebration of the company’s journey and an opportunity to showcase Malaysian automotive craftsmanship on the world stage.
